Corso: IP pre-diagnosis (entry level) – Vienna, Austria

The IP pre-diagnosis service is a proactive IP awareness activity targeted at SMEs with little or no experience in IP. The objective is to promote intellectual property as a tool for business development and underline the value of an IP policy for the company, by providing an analysis of the SME's IP status, forecasting competitive advantages generated by IP and drafting recommendations for action, and listing competencies required for their implementation. Following the initial 2008-2012 pilot project, training for staff of all interested NPOs (beginner level) is now provided.
Content

The role of registered and unregistered IP rights in a competitive business environment
IP as a tool for business development
Introduction to the IP pre-diagnosis service for SMEs in technology sectors, with little or no experience of IP
Making IP pre-diagnosis useful for SMEs: how to engage with SMEs, analysis of an IP status of an SME, value of an IP policy for an SME, forecast of competitive advantages generated by IP, recommendations for action and competencies required by SMEs

Objectives

On completion of the course participants will

have acquired a detailed knowledge of the IP pre-diagnosis scheme
be able to start delivering the service to SMEs